How we launched a digital assistant for doctors in the CIS
Pre-launch research and UX work delivered high conversion and market share from day one
The project
The DocPage startup was created with an ambitious goal: to simplify the process of booking doctor's appointments. The key objective was building not just an appointment booking platform but also a marketing tool for medical specialists. The platform was meant to offer online business cards for doctors integrated with appointment scheduling and payment, while keeping the experience easy and convenient for both doctors and their patients.
Solution
We built an intuitive interface with a strong focus on user experience, where every detail was thought through to maximize convenience and usability. A built-in scheduling system and integrated payment gateway let users effortlessly find the right specialist, book an appointment, and pay for services right inside the platform. On top of that, we shipped SEO and marketing tooling so doctors could promote their services effectively.
Result
Since launch DocPage has shown impressive conversion thanks to its focus on convenience and end-user needs. The platform quickly gained trust in the medical community and among patients, which let it capture a significant share of the market. Given strong conversion and positive user feedback, the startup continues to expand, offering new capabilities for doctors and improving the quality of medical services.
